You will certainly be amazed at the result, you may even start feeling like your on top of the world with such a huge result. To understand how to how increase your CTR, you need to know that for years now, online marketers have been using different formats to promote products and attract new buyers.
Nowadays, your customers are becoming more demanding, more expectant and even more curious to see what you have for them, the sucking thing is that they even becoming more impatient than ever. So today, I want to show you an Adwords Product that some advertisers are using to increase CTR, conversion rate and return on ad spend when applying these innovations to their campaigns.
If you can add more value to your Adwords Search Network Ads, having a higher click through rate and quality score will be easy to achieve. Give your search customers what they want to see and increase your CTR.
Have you been using Adwords for long now? If YES! You may have probably heard of it and may have not tried it. Nut, if you' new to Adwords, am talking about the Adwords Promotion Extensions that Google has created to easy product promotion during Black Friday and Cyber Monday.
Before now there was no better way to Highlight your promotion in the Search Network, Now, you can highlight your top deals with promotion extensions.
Some Brands have already seen great results after using promotion extensions
I just discovered brand like TORRID, in the fashion space that sells cloths for plus-size women. They have already seen tremendous increase after using the promotion extension. According to David Chau, Senior Digital Marketing Analyst at Torrid Brands
“Promotion extensions effectively communicate our promotions without sacrificing our core message of quality and fit, giving us a conversion rate lift of 30%. After winning over so many new customers, we plan to apply and optimize these extensions across every one of our campaigns going forward.”
After using Promotion Extension, they where able to see great results with a 25% increase in ROAS, 100% Increase in CTR and 30% increase in conversion rate.
You know what? They are not the now brand using the Promotion Extension.
Another brand, SHOE CARNIVAL have also seen increase after using Promotion Extension. Shoe Carnival’s large product line made it difficult for the brand to update its ever-changing sales and promotions. To better showcase its sales and stand out on the search results page, Shoe Carnival turned to promotion extensions and the result was awesome.
They saw an increase in CTR up to 10%, 20% increase in return on ad spend (ROAS) and 20% decrease in cost per acquisition.
“Promotion extensions allowed us to include an additional offer into our overall ad messaging, giving people more reason to visit our site. This new feature should be in every ecommerce advertiser’s toolbox.” says Michael Nuss, Director of Digital Marketing at Shoe Carnival
Again, they are not the only brands using Promotion Extension, even the image below shows the latest footware promotion offer from Achilles using Promotion Extension.
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| Credit: Google Adword |
About Google Adwords Promotion Extensions
AdWords promotion extensions show a noticeable price tag icon beneath your ad and highlight a sale on your website. Additionally, you can specify details around your promotion, such as whether it’s for a special occasion or holiday, any minimum order values, if it requires any promo code at checkout, as well as when the sales ends.
They can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer. They show below your ad in an easy to read format that catches the eye of your potential customers.
The special occasion you select, for example, "Black Friday”, ”Christmas” or “Cyber Monday” appears as a bold label next to your promotional text as show in the ads image above. The extension also displays up to 2 lines of text that includes details of your promotion. Potential customers can easily spot the sale in your promotion extensions as they stand out from the main ad text.
When someone clicks or taps on the extension, they go directly to the special offer that interests them on your site. Promotion extensions can show your offers in various formats like mobile and desktop on the Search Network and they appear just like other ads at the top and bottom of Google search results.
Setting Up Adwords Promotion Extension Step by Step
Before setting up the Promotion Extension, its important to know that you can set their promotion as a holiday promotion by selecting one of the 12 occasions listed and the ads can run during those holidays. To create a promotion extension, first login to your Adwords account and follow this steps
- Go to the Ad & extensions page menu and click Extensions on the top.
- Click on the plus button and choose Promotion extension.
- In the Add to, choose to add the promotion extension to your account, campaign, or ad group.
- Choose the Occasion for your promotion (optional), the name of the occasion will appear in your ad extension. The dates for each occasion is when your extension may be eligible to show, in case you want to makes some changes, use the Advanced options.
- Select the language and currency of your promotion.
- Choose Promotion type.
- Monetary discount: A static dollar amount that your product will be discounted, that is "$X off"
- Percent discount: A set percent that all orders will be discounted, that is “X% off….”
- Up to monetary discount: A maximum static dollar amount that your orders may be discounted. It’s possible that not all orders may receive this maximum discount though. Your promotion will read “Up to $X off…”
- Up to percent discount: A maximum percent that your orders may be discounted. It’s possible that not all orders may receive this maximum discount though. Your promotion will read “Up to X% off…”
- Enter the Item’s name (20 Characters Limit) of the product or service you want to promote.
- Enter the Final URL that will show in your ad.
- Select the Promotion details (optional), select the type of offer and enter any requirements for your promotion such as a Promo code or spending limit like On orders over.
- On orders over: Your promotion will read “ On orders over $X.”
- Promo code (15 Character Limit): If your promotion requires your visitors to use a promotional code at checkout, you can specify that here.
- In Promotion dates (optional), enter the dates you would like to show on your ad.
- Expand Advanced options, to change the dates and times of when your promotion extension should start to show and end.
Occasions for your promotions
Here are occasions that are currently available for promotion extensions:
Been able to add promotion extensions at the account, campaign, or ad group level is one thing that makes is awesome. If you create promotion extensions at different levels (account, campaign, or ad group), the most specific will be used. So when you add promotion extensions to an ad group, those extensions show instead of your campaign- or account-level call extensions. Likewise, campaign-level extensions override account-level extensions.
Brands have been benefiting from the extension and if you've been using to product your product or services then you are really missing, that is just the truth. Remember, the brands I listed above is the only once using this Adwords strategy. So, you to can tap into it and start seeing drastic increase in CTR and high conversion.
If you have any thing to add or say, please you the comment box.
Thanks for reading!!!
Brands have been benefiting from the extension and if you've been using to product your product or services then you are really missing, that is just the truth. Remember, the brands I listed above is the only once using this Adwords strategy. So, you to can tap into it and start seeing drastic increase in CTR and high conversion.
If you have any thing to add or say, please you the comment box.
Thanks for reading!!!
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